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Jeff Forsberg

Principal - CCIM



(425) 586 5610


(206) 310 3841


(425) 455 9138

Bellevue Office (HQ)
10900 NE 8th St
Suite 1500
Bellevue, WA 98004

Having started as the sole junior broker over 26 years ago when the company only had six people and was still in its infancy, Jeff Forsberg is now a Principal of NAI Puget Sound Properties, a co-leader for the Southend Industrial Group, and a member of NAI Global’s National Logistics Practice Group. Locally, he’s been a top-three producer for the firm for the last 22 years, and he and his teammate, Arie Salomon have received international recognition as one of NAI Global’s top producing teams worldwide for the last eight years (2016, 2017, 2018, 2019, 2020, 2021, 2022 & 2023).

By the numbers, Jeff’s efforts with his team are nothing short of impressive: Since 1996, he’s completed close to 1,600 transactions that account for more than 65 million square feet sold or leased which represents over $2.5 billion in transactional value. In the past year alone, Jeff was involved in 111 transactions with a deal value over $250 million.

Jeff has worked with both national and local clients, including Tigers Logistics, Helly-Hansen, Principal Financial Group, Prologis, IKON Office Supply, DII, CTE and Smurfit. He’s won numerous CoStar Power Broker awards and was an SIOR Industrial Broker of the Year finalist in 2008 and 2016, which is the industry’s highest honor.

Jeff’s success may be, in part, attributed to his organizational skills and strong sense of discipline. Working with tenants and landlords alike, he has used his experience to consistently overdeliver services. On a mission to create value for each of his clients, Jeff prides himself and his team on making informed strategic decisions that serve the long-term goals of his clients.

Jeff currently lives in Bellevue with his wife and three kids, and in his free time enjoys hiking, drawing, and riding bikes. His favorite quote comes from General Patton: “I don’t measure a man’s success by how high he climbs but how high he bounces when he hits bottom.” It’s how you deal with trying moments in life that count.

NAI Puget Sound Properties (1998 - Present)
Norris Beggs & Simpson (1994 - 1997)

Certified Commercial Investment Member (CCIM)

CBA - Commercial Brokers Association
WSCAR - Washington State Commercial Association of Realtors
CBA - Certified Green Broker
Certified LEED Broker
Member of NAI Global's National Logistics Practice Group

B.A. in Business Administration, University of Washington
Juris Doctorate, Willamette University College of Law

  • 2023 NAI Global Top Producer (#29)
  • 2023 NAI Global Top Producing Teams (#6)
  • 2022 NAI Global Top Producer (#20)
  • 2022 NAI Global Top Producing Teams (#5)
  • 2021 NAI Global Top Producer (#19)
  • 2021 NAI Global Top Producing Teams (#3)
  • 2020 NAI Global Top Producer (#8)
  • 2020 NAI Global Top Producing Teams (#2)
  • 2019 NAI Global Top Producing Teams (#5)
  • 2019 NAI Global Top Producer (#31)
  • 2018 NAI Global Top Producing Teams (#2)
  • 2018 NAI Global Top Producer (#20)
  • 2017 NAI Global Top Producing Teams (#3)
  • 2017 NAI Global Top Producer (#14)
  • 2016 SIOR Industrial Broker of the Year (nominated)
  • 2016 NAI Global Top Producing Teams (#4)
  • 2008 SIOR Industrial Broker of the Year (nominated)
  • $195,000,000 - 1,150,000 SF Building (Centralia, WA)
  • $131,000,000 - 1,200,540 SF Building (Winlock, WA)
  • $31,602,000 - 266,205 SF 4-Building Portfolio (Kent, WA)
  • $31,293,062 - 441,250 SF Building (Sumner, WA)
  • $28,100,000 - 156,090 SF Building (Tukwila, WA)
  • $27,865,863 - 115 Acre Land Sale (Winlock, WA)
  • $26,100,000 - 91.57 Acre Land (DuPont, WA)
  • $17,750,000 - 228,907 SF Building (Kent, WA)
  • $13,000,000 - 72,937 SF Building (Kent, WA)
  • $10,393,700 - 103,937 SF 2-Building Portfolio (Kent, WA)
  • $10,150,000 - 115,189 SF Building (Kent, WA)
  • $9,210,000 - 111,147 SF Building (Fife, WA)
  • $9,124,727 - 11.97 Acre Land (Sumner, WA)
  • $74,677,504 - 1,200,540 SF (Winlock, WA)
  • $18,863,797 - 220,800 SF (Kent, WA)
  • $17,012,617 - 231,592 SF (Sumner, WA)
  • $15,586,505 - 132,240 SF (Auburn, WA)
  • $14,051,662 - 219,910 SF (Kent, WA)
  • $13,743,363 - 228,300 SF (Kent, WA)
  • $11,052,169 - 113,493 SF (Sumner, WA)
  • $8,399,408 - 156,104 SF (Kent, WA)
  • $3,882,222 - 164,469 SF (Renton, WA)
  • $2,370,091 - 73,318 SF (Kent, WA)
  • $1,926,732 - 55,331 SF (Auburn, WA)
  • $1,853,684 - 60,848 SF (Auburn, WA)
  • $1,501,680 - 11.97 Acres Land (Sumner, WA)
  • $1,351,759 - 52,816 SF (Auburn, WA)
  • Alan Ritchey
  • Benaroya Capital
  • Brookfield Properties
  • Cabot
  • Dividend Capital Trust
  • GTS
  • IKON Office Supply
  • Industrial Property Trust
  • Pacific Coast Steel
  • Pliant Corporation
  • Principal Financial Group
  • Prologis
  • Recreational Equipment Inc. (REI)
  • Smurfit Stone Containers
  • Tim’s Cascade Chips/Arulink
  • Tri-State Distributors
From Jeff's Clients

“We have used a number of brokers throughout the United States and your effort and knowledge rank right up there with the best. Your attention to detail, creativity and knowledge of the market was tremendously valuable to Smurfit-Stone as we evaluated our real estate needs.”

Jeff VanCoevern, Smurfit-Stone Container Corporation

“We work with several top tier brokerage firms in this market, but what sets Puget Sound Properties apart is your cohesive team-oriented approach. When we work with Puget Sound Properties, we know from years of experience that we will have a team of capable individuals with the integrity to commit the necessary time and effort to complete a given project. We have always been impressed by your firm’s intense dedication to our real estate needs.”

Richard R. Kolpa, Prologis

“I would like to take this opportunity to express my appreciation to Jeff Forsberg and Arie Salomon of NAI Puget Sound Properties for their service and support in assisting my company, J.C. Wright Sales Company, Inc. with our commercial real estate needs. My confidence in their market expertise, work ethic, creativity and professionalism was never questioned. They are truly an advocate and friend of our company and I would gladly work with them again. I wouldn’t hesitate to recommend Jeff and Arie to any company looking for the very best in commercial real estate service.”

Jack C. Wright, J.C. Wright Sales Company

“In the last 6 years, we have leased four buildings along with three short term leases - all exclusively with Jeff and Arie. We feel their market expertise and core values provides our company with a true partner. Their guidance has enabled us to look at all aspects and concerns of each opportunity with confidence. Even to a point that our attorney stated “I dealt with a lot of commercial brokers and they’re different. They are looking out for your best interest.””

Todd Lytle, President, CTE Logistics

Southend Industrial Team

Arie Salomon, Jeff Forsberg, Bret Matysik, Patty Bell