As a leading leasing agent in the region, our leasing assignments are aimed at successfully addressing two distinct business needs:
- Disposing of surplus corporate leasehold liabilities with the goal of improving the corporate balance sheet
- Leasing agencies assignments aimed at maximizing our client's asset's value
Our goal in every leasing assignment is to quickly procure transactions with qualified tenants that maximize the economic benefits to our clients while reducing their risk.
To achieve these goals we employ marketing strategies that embrace the following key elements:
- Be Proactive - It does not work to simply put up a sign, send out a flyer, and pray for a miracle. Today's leasing agent must be in constant touch with the market. This requires prospecting, target marketing, and intimate knowledge of the local market and its key players.
- Differentiate the Offering - Every property has both strengths as well as limitations. Our marketing strategies are designed to exploit the properties "highest and best" use by merchandising the properties strengths to the prospect pool most qualified to benefit from the property's differentiating features.
- Manage the Process - Leasing commercial property is a sales process. Our agents are held accountable to know at any given point where each prospective tenant is in the sales process and what next logical steps are required to facilitate the leasing decision. This professional approach to leasing space assures our clients that they don't lose opportunities or waste time on dead end deals.
- Execute Flawlessly - Whether it's designing sales materials, showing space, or negotiating a lease, in today's competitive environment, nothing can be left to chance. That's why we pay close attention to every step in the leasing process. In doing so, we increase our client's odds in achieving leasing success.
- Anticipate and Remove Barriers - There is an old saying that "bad news does not get better with age". This is especially true in leasing property. In order to have the broadest market reach, the leasing agent must be able to identify potential obstacles that threaten the transaction and address them. Knowing, for example, that extra time and resources are required for proper entitlements, third party approvals, tenant improvements or the installation of property upgrades and acting on them before they become an issue is of vital importance to the timely success of a transaction.
- Close Transactions - Our constant focus has the end in mind. We know intimately why we are hired to lease properties - - and that is to close transactions. Every step we take is aimed at this end goal. With the dual focus of reducing client risk and maximizing return, we tirelessly pursue this result.
- Measure Results - Each transaction must provide maximum results for our client. We ultimately measure the success of our efforts in terms of:
- Financial Outcomes
- Contractual Elements
- Risk Management